Tom Brady, the legendary quarterback who redefined what it means to be an athlete in his prime, hung up his cleats in February 2023. But retirement hasn’t slowed him down financially. In fact, some would argue it’s only boosted his earning potential. So, how much is Tom Brady worth in 2024, and how is the former NFL player making his money now? We take a deep dive into his post-retirement wealth and explore the new ventures keeping his bank account healthy.
Table of Contents show
Tom Brady’s net worth in 2024
According to Celebrity Net Worth, estimates suggest Tom Brady‘s net worth in 2024 sits around $300 million. This impressive sum stems from his long and successful NFL career, lucrative endorsem*nts, and strategic business ventures. While his playing days are over, his new role as a commentator for Fox Sports and continued brand partnerships are expected to keep his wealth growing.
Tom Brady’s NFL earnings
Tom Brady’s NFL career was a masterclass in sustained excellence, both on the field and financially.
Drafted 199th overall by the New England Patriots in 2000, his initial salary was modest. He quickly established himself, leading the Patriots to their first Super Bowl win in 2002. Contract extensions followed, with his earnings steadily increasing.
Brady and the Patriots became a dominant force, winning five more Super Bowls over the next two decades. His on-field success translated to lucrative contracts, with his salary rising significantly with each extension.
In 2020, Brady made a surprising move to the Tampa Bay Buccaneers. He led them to a Super Bowl victory in his first season, proving his age wouldn’t hinder his success. His final NFL contract with the Buccaneers was significant, solidifying his position as one of the highest-paid players in the league.
Brady originally announced his retirement in February 2022, but changed his mind less than six weeks later. He retired again, “for good” this time, in February 2023 after a historic 23-year career.
Despite his immense on-field success, Brady was known for often taking below-market deals with the Patriots to help the team build a strong roster. His playing salary peaked at $23 million in 2019, his final season with the Patriots. In total, he earned $235 million from his 20 years with the Patriots and $97.8 million from his 3 seasons with the Buccaneers.
Tom Brady’s endorsem*nt deals
According to Forbes, Tom Brady earned about $31 million in endorsem*nts in 2021 and $45 million in 2022. While exact figures for the succeeding years are unavailable, estimates suggest his endorsem*nts could have netted him anywhere between $30 million and $45 million annually. With some deals potentially offering royalty structures or equity stakes, the total earnings could be even higher.
To better understand the scope of his endorsem*nts, below are some of his current and past endorsem*nt deals.
Current Deals (as of June 2024):
- Under Armour: This is likely one of his most lucrative deals, featuring a signature line of clothing and athletic gear.
- Molecule Mattresses: Brady switched allegiances from Simmons to Molecule mattresses in 2018, potentially in exchange for an equity stake in the company.
- Upper Deck: Brady has partnered with the trading card company for years, likely earning royalties from memorabilia featuring him.
- IWC Schaffhausen Watches: This luxury watch brand represents a high-end partnership for Brady.
Past Deals:
- Aston Martin: This deal involved promoting a high-end car worth over $200,000, likely fetching a hefty sum.
- Christopher Cloos: This involved endorsing a men’s clothing line.
- FTX: This cryptocurrency brand partnership potentially included both endorsem*nt fees and investments.
- Hertz Commercials: Brady appeared in a series of commercials for the car rental company.
- Subway: This was a more lighthearted endorsem*nt deal.
- Tag Heuer: He serves as the brand ambassador for this elite watch brand. A limited-edition Brady watch sold for $5,750.
- Madden NFL: This video game franchise likely included a licensing agreement for Brady’s likeness.
- UGG: This surprising partnership showcased Brady’s broad appeal.
- T-Mobile: This phone carrier secured Brady’s endorsem*nt for a period.
- Wheels Up: This private jet service likely involved a promotional deal.
- Foot Locker: This athletic footwear retailer partnered with Brady for a period.
Tom Brady’s business ventures
Tom Brady has been a savvy businessman beyond his NFL career, building a portfolio of ventures that contribute to his wealth. Here’s a breakdown of some key ventures:
Brady Brand
Launched in 2018, this clothing line features activewear, casual wear, and other fashion-related merchandise. Brady’s exact earnings from the brand are unavailable to the public. However, revenue from product sales contributes to Brady’s wealth.
TB12
Co-founded by Brady in 2013, TB12 focuses on sports nutrition, apparel, and pliability training methods. The nutrition and wellness company makes around $26.2 million per year, but Brady’s exact salary and earnings from this venture are not publicly disclosed.
Autograph
Launched in 2021, this NFT company allows fans to collect and trade digital collectibles featuring athletes and celebrities. Specifics are undisclosed, but Brady could potentially benefit from an ownership stake or profit-sharing models within Autograph, which raised $170 million in a 2022 funding round.
199 Productions
Brady co-founded the 199 Productions media company with Michael Strahan. The company produces sports documentaries and films. While not a direct source of income for Brady, the success of productions like 2023’s 80 for Brady helps boost his overall net worth.
Religion of Sports
Another production company co-founded by Brady, this venture focuses on broader sports-themed content. Similar to 199 Productions, financial success translates to indirect wealth growth for Brady.
Team Ownership Stakes
Brady has ownership stakes in the Las Vegas Raiders, Las Vegas Aces (WNBA), Las Vegas Night Owls (pickleball), and Birmingham City FC (English soccer). While details are private, ownership stakes can generate income through dividends, potential team value increases, and involvement in team operations.
Tom Brady’s contract with Fox Sports
Announced in May 2022, Tom Brady’s contract with Fox Sports is a groundbreaking deal for both parties.
The contract is a 10-year deal worth $375 million, making it the largest contract for a sports broadcaster in history. The deal will pay Brady an average of $37.5 million per year, which would rank him among the highest-paid NFL quarterbacks.
The contract was announced in May 2022, shortly after Brady initially retired from the NFL. However, the 10-year term did not start immediately, as Brady was allowed to continue playing until he was ready to join Fox.
Brady officially announced he will join Fox Sports in the fall of 2024, taking the 2023 NFL season off to prepare for his new broadcasting career. When he does join Fox, Brady will serve as the network’s lead NFL game analyst, working the top Sunday game broadcasts. The deal also includes Brady serving as an ambassador for Fox and participating in client and promotional initiatives.
Fox saw Brady as a transformative talent that could help them replace the departures of high-profile analysts like Troy Aikman, who left for ESPN. The massive contract value reflects Fox’s belief that Brady’s name recognition and expertise will make him one of the most valuable TV analysts in the sport.
Source: Celebrity Net Worth, Forbes
This article was generated using AI and fact-checked/reviewed by a human editor. Visit How We Use Artificial Intelligence to find out more about GEEKSPIN’s editorial policies regarding AI.
