key features
Matte Display
Detachable Stand
Samsung Tizen OS
Unconditionally Beautiful
Designed for every place, at every moment, from every angle
* Actual product may differ from image shown. Please see our product gallery.
Top 4 features
360 All Round Design
Beautiful from every angle
Matte Display
Enjoy what's on, not the reflections
Detachable Stand
Beautiful anywhere, on the shelf or on the floor
Samsung Tizen OS
Your favorite content in one place
Your home, unlimited possibilities
360 All Round Design
Enjoy the view of your TV from all angles.The Serif's entire design is beautiful from front-to-back and side-to-side, and can elegantly decorate any space.
* Design may vary by TV size or region.
Minimal glare, maximum joy
Matte Display
Tired of distracting glare on your TV screen? The Serif's ground-breaking Matte Display absorbs reflections, so even in bright light you'll have a clear viewing experience.
Beautiful in every place
Detachable Stand
Place The Serif elegantly anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
The smart way to access your favorite content
Samsung Tizen OS
Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus and seamless cloud gaming with Gaming Hub. You can also manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings—all while Knox Security protects your privacy.
* Content and services may vary by region and are subject to change without notice. * Agreement to Samsung Smart Hub Terms and Conditions and Privacy Policy is required before use. * Some content and services require registration and subscription.* Requires Samsung account.* You will need a Samsung account to access the full range of Samsung Tizen OS features. If you choose not to log in, you will only be able to connect to terrestrial TV (applicable to devices with tuners only) and external devices (e.g. via HDMI). You may need a separate device (e.g. PC or mobile) to create a Samsung account. (Except in China, Turikiye and Israel)
Serif design
Unique inspiration for your space
''I' Shape Design
Redefine your space with The Serif's distinct design. The TV's slim frame forms an iconic "I" profile when viewed from the side, making for an eye-catching statement piece.
Crafted by the Bouroullec brothers
Ronan & Erwan Bouroullec Design
Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV—it's a work of art.
Exclusive patterns for Ambient Mode
Created by Ronan & Erwan Bouroullec
The Bouroullec's exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.
Enjoy every moment with The Serif
Ambient Mode+
Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.
Usability
Simply connect your smart devices
SmartThings
Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.
Manage your daily activities and lifestyle
Samsung Daily+
Balance your daily activities and lifestyle from the comfort of your TV. Through Samsung Tizen OS’s open app ecosystem, the Daily+ lifestyle hub gives you access to various apps and services, including SmartThings, Samsung Health, ConnecTime, Workspace and more.
- * Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to a Samsung account.
* Connected devices are sold separately.
* Use of calm technology requires agreement from both SmartThings privacy notice and auto-registered device.
* UI is subject to change without prior notice.
* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.
* Available services and the UI are subject to change without notice. - * Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to a Samsung account.
* Connected devices are sold separately.
* Use of calm technology requires agreement from both SmartThings privacy notice and auto-registered device.
* UI is subject to change without prior notice.
* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.
* Available services and the UI are subject to change without notice.
Apple Airplay
With AirPlay built in to The Serif, you can effortlessly stream the movies and shows on your iPhone, iPad or Mac to the TV screen.
* AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.* To use Apple AirPlay, make sure Menu > Settings > All Settings > Connection > Apple AirPlay Settings is enabled.* TV and Apple devices should be on the same Wi-Fi network to use AirPlay.* Compatible devices only.* The Airplay feature is supported starting from 2018 Smart TV models.
Multi View
Watch what's on your TV and mobile device on the same screen at the same time. Simply connect your phone to the TV and mirror it onto the big screen as a separate window. You can also enjoy optimized multi-tasking and watch content simultaneously.
* Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account.* Supports Android OS and iOS based smartphones in Q70D↑ models.* Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later.* The actual UI may differ from the image shown.
SolarCell Remote
With a solar panel on its back for charging, you no longer need to use disposable batteries with the SolarCell Remote.
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).* The design and button layout of the SolarCell Remote may vary depending on the region.* SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic).
QLED Technology
The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.
Upscale content into a 4K experience
4K AI Upscaling
Our 4K AI Upscaling technology transforms content into near 4K resolution.
* Viewing experience may vary according to types of content and format. * Upscaling may not apply to PC connection and Game Mode.
See the world in bright, vibrant colors
100% Color Volume & HDR 10+
With 100% Color Volume, Quantum Dot technology takes light and turns it into breathtaking colors that stay accurate through various levels of brightness. Meanwhile, the dynamic tone mapping of HDR 10+ creates deeper blacks, more vibrant imagery and details that always shine through.
* Samsung QLED has received verification from world-class testing and certification association, Verbond Deutscher Electrotechnical (VDE), for its ability to produce 100 percent Color Volume.* QLED : Samsung QLED is a Quantum Dot based TV.* 100% Color Volume measured to DCI-P3 standards, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
The TV screen during daylight is bright. The screen is adjusted to be softer on the eyes as day changes into night. The VDE logos tested for Eye Care and CRD Circadian Rhythm Display are on the lower right side.
Intelligent picture optimized for your eyes
EyeComfort Mode
Samsung’s unique EyeComfort Mode automatically adjusts your display's brightness and colors according to the time of day. After sunset, the screen settings are softer on your eyes.
* Automatic preload services are subject to change without prior notice and may vary by region.
- * Actual product may differ from image shown. Please see our product gallery.
